Levi’s collaborated with influencers across the GCC to launch 7 Days 7 Ways - a fun social challenge that elevates Levi’s global sustainability campaign through a series of local styling content. Leveraging Instagram to launch the challenge, influencers were tasked with styling...
Vatika MENZ, the region’s leading men’s haircare brand, picked up two prestigious awards at the latest MENA Digital Awards 2019, for their viral video campaign featuring the brand’s range of hair styling gels. The brand campaign won a Silver in the category ‘Best Use of Digital in The FMCG...
Collars & Cuffs (C&C), a Dubai–based bespoke tailoring service, has witnessed a surge in the number of people opting for its Travelling Tailor service as a gifting option, as customers prioritise their loved ones’ safety with the rising number of coronavirus cases in the...
If you're new to dressing for two, the world of maternity clothes might be somewhat of a mystery. When it comes to dressing during pregnancy, comfort and style are key. But why wear a glorified sack when you can look elegant?Max Fashion’s maternity collection offers a complete wardrobe solution...
It has been 58 years since Alnahda Philanthropic Society for Women was established in Saudi Arabia to encourage female participation in society and help create a world of justice and equal opportunities.And now, in recognition of its celebrated work, the organization has won King Salman’s...
the UAE’s leading contemporary perfumery – has the ideal gift to give to a loved one or yourself this fall season, with a customisable ‘Velvet’ gift set. Fragrance lovers can choose a variety of options from an extensive array of enchanting perfumes, incredible incenses, and the finest...
Concise and timeless with a captivating charisma: The Sky Chief Chronograph collection from the second oldest Swiss watch brand Favre-Leuba is back and more expressive than ever. Focusing on a versatile lifestyle, it is a symbol of Favre-Leuba's future and Trust Yourself philosophy – bold, urban, ...
ARTCELS in partnership with HOFA Gallery launches ‘Catch Me If You Can’, an exhibition devoted exclusively to iconic works by Banksy, on Oct. 8-15 here and virtually.ARTCELS is a digital art investment platform designed to make blue-chip art investments more accessible. Subscribers can buy...
To celebrate International Day of the Girl on 11 October 2020, Max Fashion is highlighting the transformative power of apparel as a catalyst of change in the way girls feel and express themselves. This year, under the theme, “My voice, our equal future”, the day reimagines a better world...
The Maison is collaborating with Alexandre Benjamin Navet, winner of the Grand Prix Design Parade Toulon Van Cleef & Arpels in 2017. The French artist has explored the world of flowers for the first time, bringing plant shapes and dazzling colors into bloom in the window displays ...