Saudi Research and Media Group (SRMG) launched SRMG Media Solutions (SMS), a next-generation, data-driven media solutions company designed to deliver innovative, results-focused advertising strategies.
SMS empowers brands to connect with over 170 million users worldwide through cutting-edge digital, TV, audio, and print channels, building on the 35-year legacy of Al Khaleejiah, a pioneer in driving revenue growth and fostering strategic partnerships, SRMG said in a statement to Tadawul.
The new entity is the exclusive media sales representative of SRMG’s extensive brand portfolio.
SMS leverages the group’s position as the MENA region’s leading integrated media powerhouse. It will represent prestigious brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanya. The company will offer advertisers access to a diverse mix of digital platforms, TV, audio, print, industry-leading advertising models, immersive storytelling, branded content, and experiential IPs such as the Billboard Arabia Music Awards and Hia Hub.
SMS delivers personalized, results-oriented campaigns that drive growth, innovation, and profitability. Advanced analytics and multi-platform activation ensure precise audience targeting, enabling brands to connect with the right consumers at scale.